Quickly translate the documentation into other languages than English. The translation of Avid are quality, but it's really too long now. We buy a multilingual software. Documentation must be multilingual and updated, as in Steinberg competitors Presonus. Magix. For example, new features in version 12 (.1, .2, .3, .4) are not translated.
One also notes: often translated documents (in the case of pro tools 11) refer to the English menu items, but the non-English versions of the software have completely translated menus. Not always easy to follow.